One Platform, Three Agents, Every Touchpoint
Built on the Semantic Merchandising Mesh, our agents work together to bring merchandising control to every shopping experience"
Let Shoppers Ask - Your Agent Does the Rest
Store Associate turns conversational questions into merchandiser-controlled product recommendations.
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Trained on YOUR catalog — not generic web data
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Follows YOUR merchandising rules — same logic as Merchant Agent
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Captures higher-intent signals — size, budget, use-case in natural language
Clarify Intent Instantly
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"I need running shoes for trail running under $125"
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Agent captures: activity type, budget, product category
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Applies filters + re-ranks by your merchandising priority → Higher relevance = higher conversion
Eliminate Search Dead Ends
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Handles typos, synonyms, and ambiguous phrasing
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When exact matches are low, surfaces compatible alternatives
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Suggests accessories and bundles to keep session active → Deeper engagement convert instead of bounce
Guide Decisions with Context
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"Are these waterproof?" → "Yes, rated for submersion up to 50m"
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"What's the difference between these two?" → Feature comparison
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Strategic follow-ups steer to higher-margin items → Confident shoppers buy faster and spend more
Automated Searchandising That Prioritizes Precision Control
AI-powered ranking. Merchandiser-defined rules. Real-time intelligence.
Merchant Agent applies your merchandising strategy across every search result page — pinning products, scheduling campaigns, resolving zero-results, and explaining every decision.
Rank by Intent + Rules
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Combines shopper signals with your business logic
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Pin, boost, bury products by margin, inventory, seasonality
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Schedule launches and expirations once → Your merchandising strategy executes automatically
Simulate Before Publishing
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Preview ranking changes in sandbox
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See impact across search terms before going live
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Track everything, revert with one click → Confident decisions, zero risk
Resolve Zero-Results Automatically
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Semantic mesh finds alternatives when exact matches don't exist
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Suggests compatible items, handles typos and synonyms
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Learns from shopper behavior over time → Eliminate conversion risks systemically
How It Works - One Brain That Understands Your Products, Shoppers, and Brand.
At the heart of Syntheum is the Semantic Merchandising Engine <<bold>> - the intelligence layer that learns from your catalog, shopper intent, and merchandising logic.
It’s the shared context every agent uses to curate, recommend, and sell - consistently and on-brand. Every decision is configurable, traceable, and backed by agentic workflows that do the work while you stay in control.
Unlike generic LLMs trained on web data, our agents are trained on:
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YOUR product catalog with commerce-specific understanding
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YOUR merchandising rules and business logic
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YOUR customer behavior and intent signals
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YOUR brand voice and positioning
The engine gets smarter with every interaction, creating a compounding advantage competitors can't replicate.
Our Values
At Syntheum, we believe AI should enhance—not replace—human expertise, driving growth while upholding privacy and transparency. That’s why we empower merchandisers with intuitive, AI-driven tools that keep them in control. Our platform integrates seamlessly into any e-commerce system without collecting or reselling data. At Syntheum, innovation and integrity go hand in hand.
Decades of Creative Innovation
Syntheum is built by industry veterans with a proven track record of helping brands embrace digital transformation and scale their businesses—without compromising ethical personalization. Our team has driven growth, innovation, and success for some of the most recognizable names in Retail & Consumer Goods.
